About Us

We want to empower people to build a cleaner and fairer world. We believe that we owe this to current and future generations. And, while we're doing that, we want to have a laugh and share a few drinks. You don't need to be po-faced to do good. 

We’re confident that wind power can help to achieve those goals. That’s why we are committed to informing and inspiring the people who work in this industry. We know that, if they succeed, the human race and our planet will feel the benefits.

Our members include investors, developers, manufacturers and engineers – but we are all united because of our interest in making a greener world. That and a free bar.

But, joking aside, how do we help people to succeed? We do this by sending out 200 email intelligence briefings and seven special reports a year, which help members to make smarter business decisions; and running conferences and networking events in London and New York that help them to build contacts and find new deals. 

Why should you trust us? Well, we follow the global wind market every day, and we exist to celebrate its successes and call out the bullshit. Our analysis is hard but fair, and is backed by rigorous research. That makes us a trusted and impartial voice.

For our members and non-members alike, that means we can make four promises:

  1.     We’ll share the stories you can’t read elsewhere: This is a fascinating and important sector, and we’re committed to sharing the most interesting stories to help your business. We’ll meet or talk to anybody with a great story to tell.
  1.     We’ll tell it as we see it and won’t pull punches: We aren’t shy of giving a view on any country, deal, market or strategy – even if you disagree with us. We’ve also got an archive of thousands of articles on our website. 
  1.     We’ll ask tough questions to those shaping the industry: We believe that everyone in the industry is willing to talk to us – some just haven’t done it yet! We’ll be sure to find out and share the views of those shaping the industry. 
  1.     We’ll do what we can to help your business: We love learning more about our members, and finding out how we can help them to succeed. Whether it’s on a phone call, at lunch or over a few beers, please tell us how we can help.

 We’re honoured to keep supporting and inspiring the people in this exciting industry. And we’ll do it all without earnest speeches and hippy beards. Nobody wants them.

Our company story 

There are lots of things you can do in a beach bar in Costa Rica. Plan your next day of surfing, drink luminous cocktails, and dance in a way you’d never dare at home.

Our publisher Adam Barber did all of these, and he also did something else. In 2011, he started writing a regular e-mail newsletter for people working on the financial side of the wind industry. A Word About Wind was born! Then he had another cocktail.

There are two big reasons that Costa Rica inspired Adam to set up AWAW. First, he saw that the beauty of the country was at risk due to climate change. And second, he saw that Costa Rica’s renewables-powered grid could be an example to others. This is when he committed to helping people working in the renewables sector globally.

We are reminded of this daily as our parent group and sister PR business are named after the Costa Rican town where it all started: Tamarindo. But while Tamarindo may be many things, it isn’t exactly a throbbing financial centre. Why focus on finance?

Well, Adam saw that the wind industry was in danger of failing to deliver its potential because those working on the technical side of the sector weren’t talking to people in finance. The traditional trade publications in this sector don’t give the financial side of the market anywhere near the importance it merits. So Adam did something about it. 

He set up A Word About Wind to share knowledge of the financial side of the sector in three weekly emails, regular reports, and at regular face-to-face events. He knew that supporting people in the wind industry to succeed in business would also to help fix some of the world’s biggest challenges. This goal is as true now as it ever was. 

Since then, it’s been going well. We’re not in Costa Rica any more, sad to say, but we are based in the British city of Oxford (also beautiful, not many beaches!). This gives us an ideal base to get to London while also retaining our outsider spirit. And, in 2018, we set up a US office in Austin to focus on the North American market too. 

The wind industry has changed hugely since 2011 – but our commitment to it hasn’t.



Meet the team


Adam Barber, Managing Director and Founder

A recognised industry commentator within the finance and renewable energy markets, Adam left a City-based investor relations firm to found A Word About Wind in 2010. The business now forms a part of parent company, The Tamarindo Group. Having first published A Word About Wind in November of that same year, Adam remains an active participant and commentator on the conference circuit and plays a key role in the strategic development of the membership platform and service.


Paul Dalton-Borge, Board Director

Paul has a background in delivering digital marketing, content and public relations campaigns for brands, businesses and government. He applies this experience to the business, commercial and digital strategies for A Word About Wind, helping us to deliver the content and tools our subscribers and members want.

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Richard Heap, Editor-in-chief

Richard has spent his whole working life in business journalism, focusing on sectors including energy, property and technology. His previous roles include assistant editor at award-winning magazine Property Week; and research manager at Sunday Times Fast Track. He joined A Word About Wind in early 2014, and focuses on delivering vital financial news, insight and analysis.

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Ilaria Valtimora, Associate Editor

Ilaria joined A Word About Wind as an analyst in October 2016. Ilaria's background is in economics and banking, and she started her career working for some major Italian banks. Before joining A Word About Wind, she spent three years at forex broker Fidelis, analysing and writing about foreign exchange markets for private clients and media groups including Bloomberg.


Matt Rollason, Client Services Director

Matt joined A Word About Wind in January 2017. Matt has a background in developing successful business strategies and commercial partnerships within the tech space. He applies his experience to the A Word About Wind platform by focusing his time on; driving membership growth and engagement, managing relationships and ensuring a quality service is met at every level.

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María Crespo Apastegui, Events Coordinator

Hailing from Spain, María has a background in arts and culture PR and uses her exceptional organisation skills to play the lead role in delivering our series of events across the year including the Quarterly Drinks networking events, the Financing Wind conference and more.

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Frances Salter, Marketing and Content Executive

Frances comes from an arts and humanities background; she came to Oxford in 2015 to study for an M.St. After five years’ experience of editorial and marketing roles, she joined A Word About Wind in September 2017 to lead its content marketing. In her spare time she makes music, which has been featured by BBC Radio 6. 



IMG_3995.jpgEllen Lloyd, Client Services Executive 

After graduating with a degree in anthropology and sociology, Ellen joined the client services team at A Word About Wind in August 2018. Her spare time consists of looking for and reading about new places to travel to.  


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Zoe Wicker, Client Services Manager

Zoe has previously worked in account management in the water business, coming from a background in arts and design. She joined A Word About Wind in April 2018, managing client services. In her spare time, she runs ultramarathons. 







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